A new nickname and logo highlight some of the recent changes at the University of Western Ontario.
Rather than being referred to “UWO,” the university will now be referred to as “Western University,” or simply “Western.” The name draws from the history of the institution, which was founded by Bishop Isaac Hellmuth as Western University of London Ontario in 1878. In a recent survey of the campus’ international community of faculty, staff and alumni, 86 per cent of respondents referred to the institution as, simply, Western.
The new brand sees a transition from the tower logo (adopted in 2000) in favour of an updated version of the shield that appears in the university’s coat of arms. It was created by designer Ian Brignell, who also created a custom font for Harvard University.
Western President Amit Chakma said there is tremendous pride in the school’s new visual identity.
“Western is already well recognized nationally and we need a stronger common visual identification as we compete globally for the very best faculty, staff and students,” he said. “Our new visual identity will play a key role in doing a better job of telling Western’s story to the world.”
The school’s University Students’ Council (USC) threw its support behind the changes, saying that students are happy with the changes.
“Students were somewhat surprised by such a large change to the look of their university, yet once we pushed information their way through our channels (about the change), they were quite satisfied and the response has been positive,” said Andrew Forgione, USC president.
To see a video that highlights the brand journey and displays more information on the new logo, click here. <http://www.youtube.com/watch?v=Ww6GqNrvCFY.>