Hey beer drinkers: Meet your new Bud.
Budweiser used Super Bowl XLVII to launch its newest innovation, Bud Light Platinum, in Canada.
Bud Light Platinum is now available in 650 mL glass bottles, a 355 mL can and first-to-market 355 mL aluminum bottle. Bud Light Platinum is available nationally at select retailers.
The new six-percent brew took one percent of the U.S. suds market in 2012 in what the company describes as one of the most successful beer launches in the U.S. since 2005.
“Bud Light Platinum's arrival in Canada further solidifies the Bud Light brand's dedication to innovation, including recent extensions Bud Light Lime - one of the biggest Canadian beer launches in the past decade that exploded the flavoured beer category - and Bud Light Lime Mojito,” a release from the brewer reads.
“Labatt identified an opportunity to shape a new category of premium beer in Canada - one that delivers strong beer with a light, easy-drinking taste in a sophisticated and approachable style,” said Labatt Breweries of Canada vice-president of marketing Jorn Socquet. “Bud Light Platinum fits this profile. It has differentiated packaging including a distinctive large cobalt blue glass bottle that looks and feels like nothing else on the market."
Portions of the Super Bowl commercial that introduced the new beer were filmed at London’s own Budweiser Gardens.
The “Perfect Timing” commercial promoted Bud’s Game-Synched Red Lights, imitation hockey goal sirens that can be linked to a game of choice and go off when a goal is scored, just like the one in the arena.
Even the website dedicated to the lights, which are sold out at the moment, insists: “We are not joking. It’s real.”
Watch the commercial on YouTube.
The plan is to support the lights for this NHL season and next, according to a post on Bud’s website.